years in business


number of sold homes


billion sold real estate

since 2006

About Us

About Us - 3.99 commission

3.99% commission plan

Redefined Realty Advisors, LLC (Redefined Realty) is not your typical big box store 6% broker. Nor are we your low service flat fee broker. Our discount commission real estate tradition dates back to August of 2000 when Wisconsin’s first few discount brokerages were just opening their doors. We’re headquartered in Delafield, Wisconsin – right in the heart of “Lake Country”. Our service area includes all of Wisconsin short of a few of our northern most counties.
Our Philosophy Is Simple…It shouldn’t cost 6% to sell your home. Industries must adapt and change with the internet. Real estate is no different. It used to be expensive and time consuming to market a property. Open houses, print ads, and the old black MLS book – even the real estate agents were mostly in the dark. Now your Open House is live 24/7 on hundreds of websites. Print ads are no longer for the masses. And being a full time Realtor isn’t just a Title – it’s a career! Our Flat Fee, discounted commission business model is the best of all worlds. Check out our commission plans and see how much money you can save!

Talk About A Game Changer…The MLS (Multiple Listing Service) is the key to marketing your property. About 99% of everything you can do revolves around the MLS and all the other websites that your property is on. At Redefined Realty, we have partnered with Realtor.com, Zillow, Trulia and all the other well respected local MLS Realtor sites to display your property. And don’t forget about our site – RedefinedRealty.com. We think we have the best search page of all! But it’s more than just being on all those websites – your listing needs to be created with quality photos, a great description, and accurate information – and that is accomplished with a great agent.

The Final Word…Thanks for taking the time to read our story. We hope that we have the opportunity to meet you soon. Don’t forget to listen to our radio show Saturday’s between 9am-10am and don’t hesitate to call or email us any time. Your questions, comments, and referrals are always welcome! As always, thanks for the opportunity!

The Redefined Realty Show


In 2006 we began our weekly radio show on WISN – now the longest running real estate show in Wisconsin. Every Saturday from 9am-10am on News/Talk 1130 WISN, the Team at Redefined Realty brings you their experience, insights, and the most up to date market trends. Join us LIVE on the air or on iHeart Radio each week as we talk to trusted local home builders, banks/lenders, home inspectors, foundation experts, home warranty companies, appraisers, and many more. Call in and ask our guests questions about any topic that interests you. Thousands of listeners every week are driven to our website to view our listings because of our radio show

About Us - iheart logo

Learn more >

Meet Our Team

Experienced Agents…Not enough emphasis is put on the value of your agent. While it’s important to pick a strong real estate company with a fair commission plan, the experience, creativity, and passion, of your agent is critical. With extreme, always changing market conditions, a full time agent with a lot of recent transaction experience is invaluable. Visit our “Agents” page and find the perfect agent for you.

What our Clients Say

Blown away…

My husband and I were blown away with the customer service at redefined. We though our realtor, Alesia, was great who came highly recommended from Bob. We appreciate everything your team did for us and I will definitely be recommending you to friends and family and going through you again in the future. Thanks again for everything!

extremely kind and professional…

In March we made the decision to put my mother’s house up for sale. I am a devoted listener to your Saturday morning radio show and after discussing things over with my siblings, we decided to contact Redefined. We met with Bill Schmidt in March, and after a frenzied few weeks of emptying out 50+ years of “stuff,” we put the house up for sale at the beginning of April. Three weeks later the house was sold! My mother, my siblings, and I would all like to thank everyone at Redefined. You all made a difficult situation so much easier to handle. Everyone was extremely kind and professional. Whenever we had a question, someone answered it quickly and efficiently. We closed on mom’s house last week. Thank you again for all of your help, kindness, and professionalism. We are all completely satisfied and would recommend you to anyone who is looking for a realtor. Thank you again.

absolutely amazing…

We could not be more happy with Redefined! Corrine was absolutely amazing to work with. Her professionalism and work ethic are second to none. She always had an answer to our questions and was a great source of knowledge. She ended up not being just a great Realtor but a friend. Thank you so much, we wouldn’t be in our dream home without you.

smooth closing

I just wanted to send a THANK YOU!!! For everything you did to setup and assure a smooth closing, as well as help me throughout the process.
Like for most people, this is a life change and stressful time and mine is no exception. A major downsize and kids all moved on, and your efforts helped make it a comfortable transition.
Thanks Again


I would also like to say how impressed I was with Craig Schmitz. I had met with another very nice realtor who was a West Allis specialist and had planned to sign with that realtor. When I met with Craig, he made me feel confident he would market my property, had my listing up within hours (even though it was a weekend) and had a showing the very next day!

Breath of fresh air…

We recently bought a home through Redefined Realty and were very pleased with both the professionalism and energy expended on our behalf. We had several abortive attempts at home purchases with other ‘disinterested’ realtors prior to Badgerland. Badgerland was a ‘breath of fresh air’ for both of us. I would recommend them to anyone.