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Redefined Realty Advisors LLC
Redefined Realty Advisors, LLC is Wisconsin’s leading Full Service Discount Brokerage. We have homes for sale in Waukesha County, Milwaukee County, Washington County, Ozaukee County, and all over southeast Wisconsin. In fact, our Wisconsin license allows us to sell homes throughout the entire State.
The business model at Redefined Realty is designed to save homeowners a lot of money in real estate commissions, yet provide the Full Service you expect from a traditional Realtor. Our 3.99% Commission Plan is exclusive to Redefined Realty. Our agents are experienced, hard working, and great communicators.
Check out the statistics below to see how many homes we’ve sold in your area. Nobody wants your business more than we do. Help us add to these totals by listing your home with a Redefined Realty agent today – and save thousands of dollars in the process! Can we sell homes in Wisconsin? You bet we can. The proof is in the numbers!
Customer Reviews
What our clients say
- Patti was a wonderful agent to work with. She was very welcoming and professional. She listened to all my concerns... read morePatti was a wonderful agent to work with. She was very welcoming and professional. She listened to all my concerns and was very flexible when booking showings! She also went out of her way by communicating with all parties to ensure closing date stayed on target! If I had to pick a realtor again, I’d pick Patti! read lessRedefined Realty Advisors LLC
Katie Weber12/27/2022Payton helped us out for a long time with our house! She showed us so many and helped with plenty... read morePayton helped us out for a long time with our house! She showed us so many and helped with plenty of offers. During this difficult timing in the market, she always encouraged us and helped to make sure we were staying within our goals for our house. She also has been helpful answering our questions even after closing! read lessRedefined Realty Advisors LLC
Katie Groh12/20/2022Thank you, Payton and Redefined Realty for a truly great selling experience. Payton was sensitive to our needs and concerns.... read moreThank you, Payton and Redefined Realty for a truly great selling experience. Payton was sensitive to our needs and concerns. She guided us through the selling process, with knowledge and professionalism. Her advice was spot on. We had 3 showings in 2 days and sold our home the first week. We would highly recommend Redefined Realty and our agent, Payton. We always felt like we were important to her, even though we were selling a modest house. We would recommend Redefined for your home sale or purchase ...you will not be disappointed. read lessRedefined Realty Advisors LLC
Raymond Stamm12/20/2022 - Ashley was very professional and followed our wishes exactly. We had multiple offers within 24 hours of the... read moreAshley was very professional and followed our wishes exactly. We had multiple offers within 24 hours of the house getting onto the system and showings. Two very smooth and easy transactions both selling our house then buying the next one. read lessRedefined Realty Advisors LLC
Jim Oberholtzer12/20/2022D stands for detailed oriented; A stands for amazing; W stands for works hard; N stands for nice. K... read moreD stands for detailed oriented; A stands for amazing; W stands for works hard; N stands for nice. K stands for knowledgeable; R stands for reachable; O stands for outstanding; N stands for never-failing; F stands for fabulous; O stands for organized; R stands for reliable; S stands for successful; T stands for trustworthy Put them all together and it spells DAWN KRONFROST. Dawn did all the paperwork for the sale of our commercial building. If you are looking for an agent with all of these qualities then look no further, you won't be disappointed! read lessRedefined Realty Advisors LLC
Sue Schram10/27/2022Payton was the perfect realtor to guide me through the purchase of my first house. She thoroughly explained every... read morePayton was the perfect realtor to guide me through the purchase of my first house. She thoroughly explained every step of the process, gave solid advice, and showed great patience with me throughout months of looking for the right place. read lessRedefined Realty Advisors LLC
Dani Blank10/27/2022 - The is the 3rd property that Dawn Kronforst sold for us, and she and did a great job each time.... read moreThe is the 3rd property that Dawn Kronforst sold for us, and she and did a great job each time. I have and will continue to recommend her to people I know that are looking to buy or sell. read lessRedefined Realty Advisors LLC
Marilyn Januchowski10/27/2022This was my 2nd time working with Payton and again she made the process very smooth for me. She is... read moreThis was my 2nd time working with Payton and again she made the process very smooth for me. She is great with communication and information just very helpful over all made sure I was always taken care of! I will definitely use her again and recommend her to anyone I know looking to buy or sell. read lessRedefined Realty Advisors LLC
Stephanie Draheim10/27/2022Dawn Kronforst was the redefined realty agent that assisted me with the sale of a property. Definitely made me feel... read moreDawn Kronforst was the redefined realty agent that assisted me with the sale of a property. Definitely made me feel like part of the team. Dawn was very dedicated in keeping me updated on each step of the sale from listing to closing. Very quick clear responses to any question/ concern I had. Able to pivot/ problem solve with good input as needed. I would definitely work with her in the future. read lessRedefined Realty Advisors LLC
Joan Hart9/27/2022 - I worked with Payton Doughman and I was very impressed with how well everything and I mean everything went... read moreI worked with Payton Doughman and I was very impressed with how well everything and I mean everything went , she was easy to get a hold of and answered very question I had and all of her suggestions were spot on, thank you payton it was actually fun!! read lessRedefined Realty Advisors LLC
Harry9/27/2022Our experience with Colleen Tarantino at Redefined Realty on both the sale of our home 1 year ago and the... read moreOur experience with Colleen Tarantino at Redefined Realty on both the sale of our home 1 year ago and the recent purchase of a new (to us) home was very satisfying. Colleen is very professional, highly skilled and responsive. She is also very kind and a pleasure to work with. I highly recommend Colleen at Redefined Realty to anyone looking to buy or sell real estate. read lessRedefined Realty Advisors LLC
David Sivyer9/27/2022Ashley Masters was fantastic to work as my real estate agent for my first home purchase! I... read moreAshley Masters was fantastic to work as my real estate agent for my first home purchase! I had been looking for 3 years in this difficult housing market, but there was nothing difficult about working with Ashley. She knows her stuff! There wasn't a question she didn't have answers to and took it upon herself to make calls and track info down in an extremely fast manor. She provided great contacts too for getting repair quotes, inspectors, and any other things that may come up in the home buying process. 10/10 would use again and will! read lessRedefined Realty Advisors LLC
PJ Knoebel9/27/2022 - My wife and I just sold our house with Dawn Kronforst and Redefined Realty. We had a great experience! Within... read moreMy wife and I just sold our house with Dawn Kronforst and Redefined Realty. We had a great experience! Within 6 hours of listing, we had our first showing which resulted in an offer well over asking price! Dawn's professionalism, knowledge and pre-listing preparation were excellent. The videographer she used was outstanding and really showcased the highlights of our home! Dawn's continued communication throughout the process until closing was prompt and accurate. We highly recommend Dawn and the team at Redefined Realty to anyone looking to sell (or buy) a home! read lessRedefined Realty Advisors LLC
Charles Mueller9/27/2022Payton was a joy to work with - an excellent communicator with a thorough understanding of the market and selling... read morePayton was a joy to work with - an excellent communicator with a thorough understanding of the market and selling process, wonderful and timely responses, and mindful of the buyer's perspective, too. Highly recommend Payton and the team at Redefined Realty to anyone buying or selling! read lessRedefined Realty Advisors LLC
Kelly Maass9/27/2022I worked with Ashley Masters in a difficult to navigate real estate market! She not only made the process easy,... read moreI worked with Ashley Masters in a difficult to navigate real estate market! She not only made the process easy, but she put me at ease throughout the anxious parts of the process. She's knowledgeable, friendly and prompt - no matter the situation! If you're looking in the Waukesha area, I highly recommend Ashley from Redefined Realty Advisors LLC! read lessRedefined Realty Advisors LLC
Rebecca Boczkowski8/27/2022 - I am writing this review on behalf of Darlene and George Hora - I would like to take this opportunity... read moreI am writing this review on behalf of Darlene and George Hora - I would like to take this opportunity to say how grateful we were to our realtor, Dawn Kronforst from Redefined Realty. We have lived in our home for over 35 years and her guidance and help in not only selling our home but finding a new one were 5 star. She was with us every step of the way in selling our home. She kept us informed during each step of the process and explained everything that was happening. We couldn't have done it without her. Thank you so much Dawn. read lessRedefined Realty Advisors LLC
Emily Roberts8/27/2022We appreciated the professional services Payton Doughman provided during the stressful time of selling our family home. She made an... read moreWe appreciated the professional services Payton Doughman provided during the stressful time of selling our family home. She made an overwhelming time in our lives easier to navigate. Payton promptly answered any questions and responded to texts and emails immediately. We would definitely recommend Payton and Redefined Reality to others! read lessRedefined Realty Advisors LLC
Sue Lorenz7/27/2022Payton was an ideal agent throughout our process. She was impeccably responsive, provided candid feedback, and demonstrated keen insight into... read morePayton was an ideal agent throughout our process. She was impeccably responsive, provided candid feedback, and demonstrated keen insight into the nuances of the area's market. If you have a chance to work with Payton on your home sale or purchase, you won't be disappointed. read lessRedefined Realty Advisors LLC
Molly Legaj7/27/2022 - Colleen Tarantino from Redefined Realty is an extremely professional and knowledgeable realtor. My father recently passed away leaving us... read moreColleen Tarantino from Redefined Realty is an extremely professional and knowledgeable realtor. My father recently passed away leaving us his house. It was dated and needed love but was on a beautiful lot in New Berlin. Colleen loved the property as much as we did, she saw the potential. Colleen was prepared with several comps helping us price it right. We received multiple offers in less than 48 hours. Colleen walked us through all of them. Her guidance enabled us to sell at a price much higher than the list price with exceptional terms. The closing was very organized, taking less than 30 minutes. Collen and others at Redefined Realty Advisors were a pleasure to work with. We highly recommend them. read lessRedefined Realty Advisors LLC
Dina Waldenberger7/27/2022Payton was a pleasure to work with in the sale of my home. She was thorough, expedient, professional and... read morePayton was a pleasure to work with in the sale of my home. She was thorough, expedient, professional and always kept me in the loop during the entire home sale process. Her market analysis proved to significantly better reflecting current market conditions than those developed by competing agencies contacted. read lessRedefined Realty Advisors LLC
Jim Poplin7/27/2022Colleen went above and beyond in selling our home. The pictures, the price that was set made us to get... read moreColleen went above and beyond in selling our home. The pictures, the price that was set made us to get multiple showings in a day and multiple offers on the table. She guided us to take the best offer possible which itself can be overwhelming for a seller and we had smooth sailing to closing! Highly recommend her as an agent as she guides you through the stress of selling and also has your back!! Thank you Colleen!!! read lessRedefined Realty Advisors LLC
Johnson Selvaraj7/27/2022 - Selling our house went smoothly with Dawn and Redefind realityRedefined Realty Advisors LLC
kim day7/27/2022Redefined Realty was a wonderful company to work with. You still get full service broker services but only have... read moreRedefined Realty was a wonderful company to work with. You still get full service broker services but only have a 3.99% commission. I highly recommend Ashley Masters as an agent. read lessRedefined Realty Advisors LLC
Trixie7/27/2022I'm very happy with the Redefined Realty. They sold our house in a day. Redefined Realty also helped us... read moreI'm very happy with the Redefined Realty. They sold our house in a day. Redefined Realty also helped us buy a house now in 2022. We were very happy working with both Colleen and Bob. A big benefit of Redefined is the free use of an enclosed trailer. When we sold and bought a house we saved over $2000 each time. We were able to use the trailer for 2 weeks allowing us to move more of our belongings before the mover arrived. Redefined was referred to us from a good friend and we would do the same for anyone thinking of buying or selling a house. read lessRedefined Realty Advisors LLC
Jay Hofkamp6/27/2022 - Dawn Kronforst worked with us, and sold our home in 3 days, very professional, polite, and patient, she learned... read moreDawn Kronforst worked with us, and sold our home in 3 days, very professional, polite, and patient, she learned all condo documents, and answered questions. Thank you, Dawn! read lessRedefined Realty Advisors LLC
Alla Gurevich6/27/2022Our Agent Angel was Awesome!!!!Redefined Realty Advisors LLC
Joe Resch5/27/2022We just sold our home and it was so easy. Dawn Kronforst was a pleasure to work with... read moreWe just sold our home and it was so easy. Dawn Kronforst was a pleasure to work with and made the process seamless. Dawn really listened to us, and cares passionately about her job and her clients. She kept us informed and in the loop with all communication. She helped us sell our house in just over 30 days from the time of listing to closing and we got more than $11,000 over list price. 3.99% for full service, professional photos and easy sale- definitely worth choosing redefined realty read lessRedefined Realty Advisors LLC
cindy wergin5/27/2022 - I had the amazing opportunity to work with Dawn Kronforst on the buying and selling of our homes. I was... read moreI had the amazing opportunity to work with Dawn Kronforst on the buying and selling of our homes. I was in a unique situation and I knew finding the very best realtor was imparative. Dawn was my pick and I am very happy how everything turned out. She made herself available when we needed her to be. I was very worried about that given the current market, but you would have hardly known she was working with other people. We were always able to see the homes that popped up right away so we had a fighting chance of getting our home, and we did. Everything went better than I hoped and Dawn went above and beyond expectations. She will be my go to realtor from now on!! read lessRedefined Realty Advisors LLC
Michelle Elliott5/27/2022My fiancé and I had an amazing experience working with Payton on buying our first home. She was professional, communicative,... read moreMy fiancé and I had an amazing experience working with Payton on buying our first home. She was professional, communicative, and very flexible when it came to a showing of a home. She answered all of our questions and made our home buying process as simple as possible. We highly recommend working with Payton. Thanks again!! read lessRedefined Realty Advisors LLC
Caitlin Sweeney5/27/2022Can’t recommend Redefined Realty enough. I worked with Dawn Kronforst to sell my downtown Milwaukee Condo and she made the... read moreCan’t recommend Redefined Realty enough. I worked with Dawn Kronforst to sell my downtown Milwaukee Condo and she made the process as simple as can be. Not only that, Dawn was quick to respond to emails, texts and calls. When I move back to Wisconsin and need a home I’ll be requesting her services again! read lessRedefined Realty Advisors LLC
Emily Neumann5/27/2022 
