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Buyers Win. Sellers Win. Do you want to win too?

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About Redefined Realty and Auction

Your Trusted Partner in Real Estate Auctions

Redefined Realty and Auction is much more than just a typical real estate company. In 2024 we introduced the idea of Auctions. We’re proud to be the only Auction company in Wisconsin that does strictly real estate auctions.
There are so many benefits to using our Auction service to sell your home. First of all, your property goes into the local and statewide MLS system the same way that most other brokerages use that system; Second, the Buyer pays all the commission. That’s right, no commissions at all out of the Seller’s pocket; Third, we run an “Auction with Reserve.” That means there is no risk to you. If the bidding reaches a satisfactory level to you, you accept the bid that you want – any bid, not necessarily the highest bid. If the bidding doesn’t reach a satisfactory level, you don’t have to accept any bid at all. In that case, we leave your property in MLS under a more traditional commission plan. Sometimes it’s just a matter of patience while we wait for the right buyer. Either way, you win!
Ous service area covers the entire State of Wisconsin. We’ve been in business since 2000 and sell most every type of property – Single Family, 2-4 Units, Condominiums, Land, 5+ Unit Residential, Mixed-use Commercial/Residential, and small commercial properties.
Check out our 500+ 5-Star Google Reviews, tune in to our Saturday morning radio show, call and talk to any of our Agents. Our goal is to impress you, provide you with helpful information, and provide you with the best real estate experience that you’ve ever had.

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Client success stories

Nothing makes us happier than seeing our client's fully realize their real estate goals.

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"Dawn Kronforst was great. She was very responsive and suggested a great strategy for pricing and timing our home sale. We are very happy that we chose her to be our realtor."
"We were very pleased to have Ashley Masters as our real estate agent. She explained the process of selling our home well. She’s knowledgeable in all areas of the business, courteous and prompt. A true professional."
"I highly recommend working with Dawn Kronforst at ReDefined Realty! She’s professional, knowledgeable, a great communicator and was a pleasure to work with on the sale of our Mom’s house. She kept us constantly informed every step of the way and made
"Dawn Kronforst was amazing to work with, she was super helpful and knowledgeable and able to help with every step along the way with the sale of my property. She also did an amazing job of stirring up interest and helping me get a great offer on my s
"Jim had an offer on the condo in 10 days and answered all my questions. I would hire him to sell my next place. No open house was needed and it had an excepted offer in 10 days. Anything that came up he would update us as needed. Everything went smo
"5 STARS. No question. Dawn is tremendous. HIGHLY RECOMMEND!!!"
"Dawn Kronforst was great. She was with us every step of the way. We are now living in sunny La Quinta CA"
"It was so nice working with Ashley Masters in the selling of our home. She was so patient with us answering all of our many questions and helping us solve any problems that came up. The whole process went very quickly. We are so thankful to her."