Real Estate For Winnerstm

When Buyers Bid...Sellers WinTM

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Discover the mls+auction 2.99% hybrid advantage

Redefined Realty and Auction is much more than just a typical real estate company. Most every brokerage offers a "traditional" MLS plan...so do we! But, at Redefined Realty and Auction we enhance that traditional plan by adding all the advantages of an Auction. Think of it this way:

MLS is for Marketing - Auction is for Price

1) Maximize your exposure to Buyers via MLS - this is what all the well-respected brokerages do.

2) Maximize your sales price with the Auction via Bidding Wars. Buyers can't help but raise their bid when it's only a $1,000 more to win - this is what we add to enhance your MLS Listing.

3) Buyers love the Total Price Transparency.  They never lose out on a house because they don't know what they have to do to win.

4) Control the Contingencies...if you want.  Each Auction can dictate to the Buyers which contingencies are acceptable within the bidding process.

5) Buyer Agents love it.  Finally there's a system that allows them to give good advice to their Buyer. They know what they need to do to win at Auction.  It's "Bidding Wars" vs "Guessing Wars"

6) All of our Auctions are run as an "Auction with Reserve". This means that you never have to accept any bid at all. In fact, you can accept any bid you want whether it's the high bid or perhaps some other bid with  better financing or less contingencies. You are in total control.

We’re proud to be the only Auction company in Wisconsin that does strictly real estate auctions. Your property goes into the same local and statewide MLS system the same way that other brokerages use that system. The marketing is amazingly similar across the board. 

One more perk -  many of our Listings get promoted on our Saturday radio show from 9am-10am on NewsTalk 1130 WISN.

Check out our 560+ 5-Star Google Reviews, tune in to our Saturday morning radio show, then call and talk to any of our Agents. Our goal is to impress you, provide you with helpful information, and provide you with the best real estate experience that you’ve ever had. Oh yeah, and get you the most money in the process!

Real Estate For Winnerstm

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Client success stories

Nothing makes us happier than seeing our client's fully realize their real estate goals.

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"I highly recommend Dawn Kronforst for your real estate needs. Whether you are buying or selling, you can trust that you will be well represented throughout the process. Dawn stays in touch and responds to questions quickly. Her experience and profess
"Dawn Kronforst was exactly who we needed to navigate finding our home. It took us over a year, but Dawn was patient with us and very helpful. She was honest with her insights and we never felt pushed to "make an offer". I've purchased several hom
"Dawn Kronforst made the sale of our home easy & pleasant. She knew what her buyers were looking for & was quite sure our home would fill their wishes. Everything was completed in a timely fashion because of her dedication. We were certainly pleased w
"We had an excellent experience working with Dawn Kronforst throughout our home-buying process. She was always quick, direct, and clear when responding to all of our questions, making the entire transaction smooth and stress-free. No matter how many q
"We completed a transaction with Colleen Tarantino last week! She was extremely helpful, and was a monumental piece of the puzzle when it came to getting this done!! We would highly recommend her, and we're looking forward to doing more business with
"Ashley Masters was amazing, always quickly responding to our numerous questions. The entire team made the selling experience seem simple, not one detail was overlooked. I would highly recommend Redefined Realty."
"Professional and dependable agent"
"Dawn Kronforst was absolutely fantastic to work with! Her passion for what she does really shows, and her communication was excellent every step of the way. She was always quick to respond and made the entire process of selling my condo smooth and st