Real Estate For Winnerstm

When Buyers Bid...Sellers WinTM

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Discover the mls+auction 2.99% hybrid advantage

Redefined Realty and Auction is much more than just a typical real estate company. Most every brokerage offers a "traditional" MLS plan...so do we! But, at Redefined Realty and Auction we enhance that traditional plan by adding all the advantages of an Auction. Think of it this way:

MLS is for Marketing - Auction is for Price

1) Maximize your exposure to Buyers via MLS - this is what all the well-respected brokerages do.

2) Maximize your sales price with the Auction via Bidding Wars. Buyers can't help but raise their bid when it's only a $1,000 more to win - this is what we add to enhance your MLS Listing.

3) Buyers love the Total Price Transparency.  They never lose out on a house because they don't know what they have to do to win.

4) Control the Contingencies...if you want.  Each Auction can dictate to the Buyers which contingencies are acceptable within the bidding process.

5) Buyer Agents love it.  Finally there's a system that allows them to give good advice to their Buyer. They know what they need to do to win at Auction.  It's "Bidding Wars" vs "Guessing Wars"

6) All of our Auctions are run as an "Auction with Reserve". This means that you never have to accept any bid at all. In fact, you can accept any bid you want whether it's the high bid or perhaps some other bid with  better financing or less contingencies. You are in total control.

We’re proud to be the only Auction company in Wisconsin that does strictly real estate auctions. Your property goes into the same local and statewide MLS system the same way that other brokerages use that system. The marketing is amazingly similar across the board. 

One more perk -  many of our Listings get promoted on our Saturday radio show from 9am-10am on NewsTalk 1130 WISN.

Check out our 560+ 5-Star Google Reviews, tune in to our Saturday morning radio show, then call and talk to any of our Agents. Our goal is to impress you, provide you with helpful information, and provide you with the best real estate experience that you’ve ever had. Oh yeah, and get you the most money in the process!

Real Estate For Winnerstm

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Client success stories

Nothing makes us happier than seeing our client's fully realize their real estate goals.

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"My wife and I had such a great experience with Ashley! She has been helping us on our journey to find our home. We had our ups and downs, but she was there the whole time helping with strategies. Top notch!"
"I had a great experience working with Ashley Masters, she really knows her stuff and she made everything so easy. I am knew to the area and she really helped my wife and I make the right choice."
"Thanks so much to Dawn (Kronforst) for her diligent, professional work that helped make things happen!"
"I have worked with Jim for a little over a year now and have had great experiences with each home. He is down to earth and easy to talk to. It's apparent that he truly cares about his client's wants and needs in every transaction. For those looking f
"My family had such a great experience working with Dawn Kronforst selling our Mother's house in Cedarburg after her passing. The sales process was complicated by some issues with the house that surfaced after the property was listed. This necessitate
"Jim Engstrand helped me sell my home and I really appreciate the way he works. He dedicated himself 100%. From paperwork to communication, it was amazing working with him. He was always available at a moment’s notice whenever I needed to talk to him.
"Jim Engstrand was very helpful and informative when anything would come up that needed to be brought to my attention."