Real Estate For Winnerstm

When Buyers Bid...Sellers WinTM

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Discover the mls+auction 2.99% hybrid advantage

Redefined Realty and Auction is much more than just a typical real estate company. Most every brokerage offers a "traditional" MLS plan...so do we! But, at Redefined Realty and Auction we enhance that traditional plan by adding all the advantages of an Auction. Think of it this way:

MLS is for Marketing - Auction is for Price

1) Maximize your exposure to Buyers via MLS - this is what all the well-respected brokerages do.

2) Maximize your sales price with the Auction via Bidding Wars. Buyers can't help but raise their bid when it's only a $1,000 more to win - this is what we add to enhance your MLS Listing.

3) Buyers love the Total Price Transparency.  They never lose out on a house because they don't know what they have to do to win.

4) Control the Contingencies...if you want.  Each Auction can dictate to the Buyers which contingencies are acceptable within the bidding process.

5) Buyer Agents love it.  Finally there's a system that allows them to give good advice to their Buyer. They know what they need to do to win at Auction.  It's "Bidding Wars" vs "Guessing Wars"

6) All of our Auctions are run as an "Auction with Reserve". This means that you never have to accept any bid at all. In fact, you can accept any bid you want whether it's the high bid or perhaps some other bid with  better financing or less contingencies. You are in total control.

We’re proud to be the only Auction company in Wisconsin that does strictly real estate auctions. Your property goes into the same local and statewide MLS system the same way that other brokerages use that system. The marketing is amazingly similar across the board. 

One more perk -  many of our Listings get promoted on our Saturday radio show from 9am-10am on NewsTalk 1130 WISN.

Check out our 560+ 5-Star Google Reviews, tune in to our Saturday morning radio show, then call and talk to any of our Agents. Our goal is to impress you, provide you with helpful information, and provide you with the best real estate experience that you’ve ever had. Oh yeah, and get you the most money in the process!

Real Estate For Winnerstm

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Client success stories

Nothing makes us happier than seeing our client's fully realize their real estate goals.

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"Dawn Kronforst was absolutely fantastic to work with! Her passion for what she does really shows, and her communication was excellent every step of the way. She was always quick to respond and made the entire process of selling my condo smooth and st
"We couldn't be happier with our experience working with Dawn. She was thorough, experience, professional and enjoyable to work with. I'm certain this played a huge roll in receiving multiple offers on the first day. Would highly recommend Dawn to any
"I had the pleasure of working with Angel. She is absolutely the best! I hadn't sold a home in 30 years and I needed a lot of education on the process. Angel is VERY responsive to emails, texts, and phone calls. I went with her recommendation for
"Dawn Kronforst did an exceptional job of advising my wife and I throughout the sales process. Her experience was evident and lead to a very timely sale. Thank you very much Dawn!!!!"
"We worked with Dawn Kronforst to sell my father’s home of 60 years. She was an incredible wealth of knowledge and made the process so easy, guiding us every step of the way. We received 10 offers and sold the house in 4 days. I just can’t say enou
"Buyer beware. Was coming from 1 hour away and Tiffany text me 3 minutes prior to showing that they sold the house on Auction? Does not respond to text or calls. Do not use this company. Total scam. Very concerning."
"Dawn Kronforst was such a great help in our first home buying process. She was patient and knowledgeable and we are enjoying our beautiful new home because of her."
"I had to sell my mothers house from out of state. I was out there in the beginning to sign in person, but had to go back home. Ashley Masters was able to send me all of the other paperwork so I can sign electronically. I had a great experience dealin