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Redefined Realty Advisors LLC
Redefined Realty Advisors, LLC is Wisconsin’s leading Full Service Discount Brokerage. We have homes for sale in Waukesha County, Milwaukee County, Washington County, Ozaukee County, and all over southeast Wisconsin. In fact, our Wisconsin license allows us to sell homes throughout the entire State.
The business model at Redefined Realty is designed to save homeowners a lot of money in real estate commissions, yet provide the Full Service you expect from a traditional Realtor. Our 3.99% Commission Plan is exclusive to Redefined Realty. Our agents are experienced, hard working, and great communicators.
Check out the statistics below to see how many homes we’ve sold in your area. Nobody wants your business more than we do. Help us add to these totals by listing your home with a Redefined Realty agent today – and save thousands of dollars in the process! Can we sell homes in Wisconsin? You bet we can. The proof is in the numbers!
Customer Reviews
What our clients say
- A huge Thank You to Dawn Kronforst for your excellent advice and support during the selling of my mother's condo.... read moreA huge Thank You to Dawn Kronforst for your excellent advice and support during the selling of my mother's condo. I highly recommend Dawn for her professionalism and talent - easy to work with, super responsive, and a problem solver. Best wishes, Jim read lessSussex
James Breeden3/24/2023This is the second time I've worked with Payton Doughman. I couldn't have been more pleased with her timeliness, professionalism,... read moreThis is the second time I've worked with Payton Doughman. I couldn't have been more pleased with her timeliness, professionalism, and all around knowledge of this business. This was an emotional sale for me and she was caring, sensitive and advised me on many aspects without influencing my decisions. Redefined is CLEARLY a full service realtor offering a great deal on commissions! read lessSussex
Terry Sdun3/20/2023It was a pleasure working with Dawn Kronforst on the sale of my homestead. She was very knowledgeable and professional... read moreIt was a pleasure working with Dawn Kronforst on the sale of my homestead. She was very knowledgeable and professional throughout our selling experience, even when we had to deal with extra contingencies and radon issues. She is very thorough, and responded to all communications in a timely manner. I recommend using Dawn on any home sales or purchases. Thank you, Dawn, for making the sale go smoothly! David and Susan Risch read lessSussex
Susan Risch3/10/2023 - Dawn Kronforst helped to sell my Dad's home. She was very thorough, friendly and conscientious throughout the whole... read moreDawn Kronforst helped to sell my Dad's home. She was very thorough, friendly and conscientious throughout the whole process. We greatly appreciated her knowledge and follow through. We have recommended Dawn many times!! read lessSussex
Barb Mueller3/09/2023Payton was a pleasure to work with in the sale of my land. She was thorough, expedient, professional and... read morePayton was a pleasure to work with in the sale of my land. She was thorough, expedient, professional and always kept me in the loop in a timely manner during the entire land sale process through closing which was exceedingly important because I reside in another state. I previously engaged Payton to sell a home and was impressed with her diligence and professionalism so had high expectations of her in the subsequent land sale. I was not disappointed. By far, the best relator that I have ever had the pleasure of being associated with and I'd use her again in a heartbeat. read lessSussex
Jim Poplin3/08/2023As a first time home buyer my agent Payton Doughman made everything go smoothly. She made herself available and was... read moreAs a first time home buyer my agent Payton Doughman made everything go smoothly. She made herself available and was happy to help out. 100% recommend her! read lessSussex
Doug Muffler3/04/2023 - Payton Doughman was an amazing real estate agent! As first time home buyers, we had a lot of questions and... read morePayton Doughman was an amazing real estate agent! As first time home buyers, we had a lot of questions and she was able to explain everything and helped us understand the process. She was very accommodating with our schedules and did showing in the late evenings and weekends. Highly recommend her! read lessSussex
Sydney Kronforst3/04/2023Dawn Kronforst is a most thoughtful and caring realtor. She was so thorough and attentive to detail, answering all of... read moreDawn Kronforst is a most thoughtful and caring realtor. She was so thorough and attentive to detail, answering all of our questions and many we hadn't thought of. She facilitated a seamless, closing while we were on vacation, we couldn't be happier. Randy & Pam Butler read lessSussex
randy butler3/01/2023We are grateful to have chosen Payton Doughman as our realtor. Payton's prompt responses to our many calls and... read moreWe are grateful to have chosen Payton Doughman as our realtor. Payton's prompt responses to our many calls and emails were truly appreciated. Payton came highly recommended to us and I definitely would recommend her to anyone looking to sell or purchase as she has the expertise, diligence and determination to make it work for everyone. Payton - your professional guidance put a smile on everyone's face during closing for which we are sincerely thankful. read lessSussex
Donna Moschea1/04/2023 - It was awesome working with Dawn throughout my home buying process. She was very responsive to the questions I... read moreIt was awesome working with Dawn throughout my home buying process. She was very responsive to the questions I had throughout the process. Just one of the helpful tools she provided along the way was the timeline document she created after we had an accepted offer. She is very efficient and organized and I would highly recommend her for your home buying and selling needs. Thank you Dawn! read lessSussex
Cheryl Burton1/02/2023Patti was a wonderful agent to work with. She was very welcoming and professional. She listened to all my concerns... read morePatti was a wonderful agent to work with. She was very welcoming and professional. She listened to all my concerns and was very flexible when booking showings! She also went out of her way by communicating with all parties to ensure closing date stayed on target! If I had to pick a realtor again, I’d pick Patti! read lessRedefined Realty Advisors LLC
Katie Weber12/27/2022Payton helped us out for a long time with our house! She showed us so many and helped with plenty... read morePayton helped us out for a long time with our house! She showed us so many and helped with plenty of offers. During this difficult timing in the market, she always encouraged us and helped to make sure we were staying within our goals for our house. She also has been helpful answering our questions even after closing! read lessRedefined Realty Advisors LLC
Katie Groh12/20/2022 - Ashley was very professional and followed our wishes exactly. We had multiple offers within 24 hours of the... read moreAshley was very professional and followed our wishes exactly. We had multiple offers within 24 hours of the house getting onto the system and showings. Two very smooth and easy transactions both selling our house then buying the next one. read lessRedefined Realty Advisors LLC
Jim Oberholtzer12/20/2022Thank you, Payton and Redefined Realty for a truly great selling experience. Payton was sensitive to our needs and concerns.... read moreThank you, Payton and Redefined Realty for a truly great selling experience. Payton was sensitive to our needs and concerns. She guided us through the selling process, with knowledge and professionalism. Her advice was spot on. We had 3 showings in 2 days and sold our home the first week. We would highly recommend Redefined Realty and our agent, Payton. We always felt like we were important to her, even though we were selling a modest house. We would recommend Redefined for your home sale or purchase ...you will not be disappointed. read lessRedefined Realty Advisors LLC
Raymond Stamm12/20/2022D stands for detailed oriented; A stands for amazing; W stands for works hard; N stands for nice. K... read moreD stands for detailed oriented; A stands for amazing; W stands for works hard; N stands for nice. K stands for knowledgeable; R stands for reachable; O stands for outstanding; N stands for never-failing; F stands for fabulous; O stands for organized; R stands for reliable; S stands for successful; T stands for trustworthy Put them all together and it spells DAWN KRONFROST. Dawn did all the paperwork for the sale of our commercial building. If you are looking for an agent with all of these qualities then look no further, you won't be disappointed! read lessSussex
Grandma Sue11/08/2022 - D stands for detailed oriented; A stands for amazing; W stands for works hard; N stands for nice. K... read moreD stands for detailed oriented; A stands for amazing; W stands for works hard; N stands for nice. K stands for knowledgeable; R stands for reachable; O stands for outstanding; N stands for never-failing; F stands for fabulous; O stands for organized; R stands for reliable; S stands for successful; T stands for trustworthy Put them all together and it spells DAWN KRONFROST. Dawn did all the paperwork for the sale of our commercial building. If you are looking for an agent with all of these qualities then look no further, you won't be disappointed! read lessRedefined Realty Advisors LLC
Sue Schram10/27/2022Payton was the perfect realtor to guide me through the purchase of my first house. She thoroughly explained every... read morePayton was the perfect realtor to guide me through the purchase of my first house. She thoroughly explained every step of the process, gave solid advice, and showed great patience with me throughout months of looking for the right place. read lessRedefined Realty Advisors LLC
Dani Blank10/27/2022This was my 2nd time working with Payton and again she made the process very smooth for me. She is... read moreThis was my 2nd time working with Payton and again she made the process very smooth for me. She is great with communication and information just very helpful over all made sure I was always taken care of! I will definitely use her again and recommend her to anyone I know looking to buy or sell. read lessRedefined Realty Advisors LLC
Stephanie Draheim10/27/2022 - The is the 3rd property that Dawn Kronforst sold for us, and she and did a great job each time.... read moreThe is the 3rd property that Dawn Kronforst sold for us, and she and did a great job each time. I have and will continue to recommend her to people I know that are looking to buy or sell. read lessRedefined Realty Advisors LLC
Marilyn Januchowski10/27/2022Ashley Masters was fantastic to work as my real estate agent for my first home purchase! I... read moreAshley Masters was fantastic to work as my real estate agent for my first home purchase! I had been looking for 3 years in this difficult housing market, but there was nothing difficult about working with Ashley. She knows her stuff! There wasn't a question she didn't have answers to and took it upon herself to make calls and track info down in an extremely fast manor. She provided great contacts too for getting repair quotes, inspectors, and any other things that may come up in the home buying process. 10/10 would use again and will! read lessRedefined Realty Advisors LLC
PJ Knoebel9/27/2022Payton was a joy to work with - an excellent communicator with a thorough understanding of the market and selling... read morePayton was a joy to work with - an excellent communicator with a thorough understanding of the market and selling process, wonderful and timely responses, and mindful of the buyer's perspective, too. Highly recommend Payton and the team at Redefined Realty to anyone buying or selling! read lessRedefined Realty Advisors LLC
Kelly Maass9/27/2022 - I worked with Payton Doughman and I was very impressed with how well everything and I mean everything went... read moreI worked with Payton Doughman and I was very impressed with how well everything and I mean everything went , she was easy to get a hold of and answered very question I had and all of her suggestions were spot on, thank you payton it was actually fun!! read lessRedefined Realty Advisors LLC
Harry9/27/2022My wife and I just sold our house with Dawn Kronforst and Redefined Realty. We had a great experience! Within... read moreMy wife and I just sold our house with Dawn Kronforst and Redefined Realty. We had a great experience! Within 6 hours of listing, we had our first showing which resulted in an offer well over asking price! Dawn's professionalism, knowledge and pre-listing preparation were excellent. The videographer she used was outstanding and really showcased the highlights of our home! Dawn's continued communication throughout the process until closing was prompt and accurate. We highly recommend Dawn and the team at Redefined Realty to anyone looking to sell (or buy) a home! read lessRedefined Realty Advisors LLC
Charles Mueller9/27/2022Our experience with Colleen Tarantino at Redefined Realty on both the sale of our home 1 year ago and the... read moreOur experience with Colleen Tarantino at Redefined Realty on both the sale of our home 1 year ago and the recent purchase of a new (to us) home was very satisfying. Colleen is very professional, highly skilled and responsive. She is also very kind and a pleasure to work with. I highly recommend Colleen at Redefined Realty to anyone looking to buy or sell real estate. read lessRedefined Realty Advisors LLC
David Sivyer9/27/2022 - Dawn Kronforst was the redefined realty agent that assisted me with the sale of a property. Definitely made me feel... read moreDawn Kronforst was the redefined realty agent that assisted me with the sale of a property. Definitely made me feel like part of the team. Dawn was very dedicated in keeping me updated on each step of the sale from listing to closing. Very quick clear responses to any question/ concern I had. Able to pivot/ problem solve with good input as needed. I would definitely work with her in the future. read lessRedefined Realty Advisors LLC
Joan Hart9/27/2022I worked with Ashley Masters in a difficult to navigate real estate market! She not only made the process easy,... read moreI worked with Ashley Masters in a difficult to navigate real estate market! She not only made the process easy, but she put me at ease throughout the anxious parts of the process. She's knowledgeable, friendly and prompt - no matter the situation! If you're looking in the Waukesha area, I highly recommend Ashley from Redefined Realty Advisors LLC! read lessRedefined Realty Advisors LLC
Rebecca Boczkowski8/27/2022I am writing this review on behalf of Darlene and George Hora - I would like to take this opportunity... read moreI am writing this review on behalf of Darlene and George Hora - I would like to take this opportunity to say how grateful we were to our realtor, Dawn Kronforst from Redefined Realty. We have lived in our home for over 35 years and her guidance and help in not only selling our home but finding a new one were 5 star. She was with us every step of the way in selling our home. She kept us informed during each step of the process and explained everything that was happening. We couldn't have done it without her. Thank you so much Dawn. read lessRedefined Realty Advisors LLC
Emily Roberts8/27/2022 - Colleen went above and beyond in selling our home. The pictures, the price that was set made us to get... read moreColleen went above and beyond in selling our home. The pictures, the price that was set made us to get multiple showings in a day and multiple offers on the table. She guided us to take the best offer possible which itself can be overwhelming for a seller and we had smooth sailing to closing! Highly recommend her as an agent as she guides you through the stress of selling and also has your back!! Thank you Colleen!!! read lessRedefined Realty Advisors LLC
Johnson Selvaraj7/27/2022Payton was a pleasure to work with in the sale of my home. She was thorough, expedient, professional and... read morePayton was a pleasure to work with in the sale of my home. She was thorough, expedient, professional and always kept me in the loop during the entire home sale process. Her market analysis proved to significantly better reflecting current market conditions than those developed by competing agencies contacted. read lessRedefined Realty Advisors LLC
Jim Poplin7/27/2022We appreciated the professional services Payton Doughman provided during the stressful time of selling our family home. She made an... read moreWe appreciated the professional services Payton Doughman provided during the stressful time of selling our family home. She made an overwhelming time in our lives easier to navigate. Payton promptly answered any questions and responded to texts and emails immediately. We would definitely recommend Payton and Redefined Reality to others! read lessRedefined Realty Advisors LLC
Sue Lorenz7/27/2022 
