Redefined Realty Advisors LLC
Redefined Realty Advisors, LLC is Wisconsin’s leading Full Service Discount Brokerage. We have homes for sale in Waukesha County, Milwaukee County, Washington County, Ozaukee County, and all over southeast Wisconsin. In fact, our Wisconsin license allows us to sell homes throughout the entire State.
The business model at Redefined Realty is designed to save homeowners a lot of money in real estate commissions, yet provide the Full Service you expect from a traditional Realtor. Our 3.99% Commission Plan is exclusive to Redefined Realty. Our agents are experienced, hard working, and great communicators.
Check out the statistics below to see how many homes we’ve sold in your area. Nobody wants your business more than we do. Help us add to these totals by listing your home with a Redefined Realty agent today – and save thousands of dollars in the process! Can we sell homes in Wisconsin? You bet we can. The proof is in the numbers!
What our clients say
- Jim Engstrand is a 5-Star Agent who worked with us diligently to sell our parents home. The mad dash of home selling softened when interest rates went up late September, however with several Open Houses and placing the home on the ReDefined Realty Radio show, it was sold in no time. Jim was there for us all the way day and night. Highly recommend him for all your real estate needs!! Thank you Jim!!read moreread lessSussexCatherine McDonell2/13/2024Jim Engstrand is very professional .We are very happy that we chose Jim and Redefined Realty to sell our house . He kept us updated throughout the entire process and everything go so smoothly and easy . Thank you Jim !read moreread lessSussexDung Boone2/10/2024My 3rd time working with Payton and everything went as smooth as always. Great communication and so helpful with all my questions. Will always use her as long as she's an agent!!!read moreread lessSussexStephanie Draheim2/08/2024
- Jim Engstrand is a great real estate partner to work with, he is very attentive with his clients has great communication through out the entire transaction to insure the best customer service and closing experience for his clients! Stacy & Josh /Town N' Country Titleread moreread lessSussexTown n' Country Title2/05/2024We presented Dawn with a unique, challenging property and she did a very good job getting a lot of eyes on it and drumming up interest... during a difficult time for the real estate market, as well.read moreread lessSussexDarrell Bruggink12/20/2023We are very happy that we chose Jim Engstrom and Redefined Realty to sell our home. This was our first time selling a house and Jim made the process effortless! The low 3.99% commission rate plus the free use of a trailer that Redefined offers saved us a bunch of money.read moreread lessSussexGerald Zweck12/19/2023
- Dawn Kronforst made a painful process efficient and positive. She had a high level of due diligence and attention to detail that removed concerns for missteps. I highly received Dawn for anyone's real estate needs.read moreread lessSussexKathleen Grohall12/15/2023Dawn Kronforst was very attentive and easy to work with.read moreread lessSussexKyle Lev12/12/2023My overall experience with my real estate agent Dawn Kronforst was a very positive and professional experience. My mom's home was listed quickly by Dawn and sold above asking price. Overall, I was overall impressed with Dawn's level of real estate knowledge and the amount of data that she had about the market. Dawn's promptness, knowledge of the market, strategic mindset, kindness, positive energy made a potentially time consuming home sale a fairly simple and quick process. I’ve already recommended her to a few of my friends. When I am looking to sell my home down the road, I would not hesitate to call Dawn Kronforst for all of my future real estate needs.read moreread lessSussexGene Tenaglia12/12/2023
- We recently purchased a home and used Dawn as our agent. We ran into a couple of snags with the seller. Dawn assured us not to worry that she would get them work out. Which she did. Dawn's professionalism made us feel at ease though the whole purchasing process. Hope to be working with her again as my daughter is looking to sell her house. Thank you Dawnread moreread lessSussexTony Thoma12/09/2023I highly recommend Dawn Kronforst if you are selling a house. She is very knowledgable, on top of market trends and fully invested in your success.read moreread lessSussexChristopher Domagalski11/25/2023I was very pleased with the service I received from Payton Doughman of Redefined Realty Advisors when selling my condo. From the free market analysis (CMA), to listing the property, discussing purchase offers and closing, Payton did an excellent job answering my questions, providing advice, and keeping me informed every step of the way. Payton is knowledgeable and detail-oriented, and was so responsive anytime I reached out to her - a true professional. Plus her friendly and positive nature made it a pleasure to work with her. She definitely earned 5 stars out of 5 with me. I highly recommend Payton Doughman of Redefined Realty!read moreread lessSussexLaura A.11/22/2023
- Poor communication fails to be professional.read moreread lessSussexScott Peterson11/21/2023Ashley Masters made selling my home an easy processread moreread lessSussexLukas Strand11/14/2023
- Payton was very professional, highly responsive to every question and request for information, and was a pleasure to work with. She never kept us waiting, and easily adapted to requests for changes from the sellers and buyers. Excellent communication skills! Our property was listed on a Saturday, and we received and accepted an offer the next day. Total of 27 days from listing to closing.read moreread lessSussexPam LeVine10/08/2023We really enjoyed working with Dawn Kronforst, she teally helped us through a challenging sale. Dawn was very responsive. Her experience and positivity really helped us stay the course in the sale of our house when the closing kept getting pushed back. We also appreciated the use of the moving trailer for two weeks since we were moving 4 hours away. THANK YOU!!read moreread lessSussexJenny Erickson10/05/2023We had a great experience working with Payton. I would recommend her to anyone looking for a house or selling. She kept us informed on things and didn't hesitate to find things out for us. Thanks Paytonread moreread lessSussexdebbie singer10/03/2023
- Jim Engstrand was our realtor helping to sell my mom's house. He advised what we would need to do to get the house ready for sale. Within a week we had offers and we excepted one. Jim stayed in-touch and kept us informed. I recommended Jim to my cousin (which he is now helping) and would highly recommend Jim to anyone selling their home!!read moreread lessSussexLori Watts9/25/2023Dawn was the realtor my Aunt Marie chose to sell her house in August 2023. Given Marie doesn't have a google account, she asked me to help her write a review. Marie said - Dawn was absolutely wonderful. She took time with her to explain the selling process for her house. She was compassionate, understanding, very informative and extremely patient with Marie's endless questions. Through Dawn's expertise, the house sold in three days with an outstanding offer from wonderful buyers. Although Dawn was her realtor, the relationship felt more like a caring friend helping her friend in need. Marie highly recommends Dawn to anyone looking to sell, or to even buy, a house.read moreread lessSussexNicole Behm9/09/2023I have used several realtors over the years and none worked as hard as Colleen. I say that as both a buyer and seller. A+!read moreread lessSussexAlex G9/06/2023
- Dawn Kronforst was a terrific realtor who helped us to sell our home we lived in for 25 years. She provided needed guidance and kept us updated throughout the entire process. We were so impressed with the description and the beautiful pictures she took of our home for the MLS listing, which encouraged interest and a very quick sale. We highly recommend Dawn and truly appreciate her support during this very important and emotional moment in our life. Thank you again for all your help Dawn!read moreread lessSussexSuzanne9/06/2023Dawn Kronfrost was such an amazing realtor to work with when selling our home. She encouraged us and helped us get what we wanted for our home, took great pictures, and was very knowledgeable, answering all the questions we had. She was active and quick to get it on the market. We could not have had a better experience with selling our first home.read moreread lessSussexCarli Mueller8/30/2023FIVE STARS for Payton at Redefined Realty! The entire process of selling our cabin was so professional and Payton’s communication was exceptional. She was never pushy (which we appreciated) and always responded quickly to our questions (which we appreciated even more!) We highly recommend this company and Payton to anyone considering a real estate transaction. Tracy & Rachel Heronread moreread lessSussexTracy Heron8/29/2023
- Dawn Kronforst made an unparalleled effort to ensure we understood every step of the house-selling process. I felt comfortable and confident in her ability to help and explain when something was confusing, or I was unfamiliar with any part of the process. Dawn is passionate about her work, and it definitely shows in every aspect.read moreread lessSussexJoe Gilbertson8/29/2023It was time to sell our house, but we were very concerned about the procedure. We decided to call Payton Doughman from Redefined Reality because she had listings in our area, and we also heard her speaking on their radio show. In our first meeting with her she took the time to explain everything so thoroughly to us, and in a way that was easy for us to understand, that we felt really comfortable proceeding with her. We liked the asking price range she suggested, and it did appeal to a certain level of buyers and brought in multiple offers. Then Payton explained the differences in the offers submitted which made it easy for us to pick the offer we were most comfortable with. She was with us all the way through to closing keeping us informed the whole time. We want to thank her for making the whole procedure worry free for us. We highly recommend Payton and Redefined Reality to anyone looking for an agent. We couldn't be happier.read moreread lessSussexRJ Wolf8/29/2023My experience with redefined realty couldn't have been better Dawn Kronforst was efficient a kept us up to date almost daily. great company!!read moreread lessSussexscott trad8/28/2023
- Payton Doughman was my agent for a recently concluded commercial property sale. Payton was a pleasure to work with and helped to manage a complex and lengthy negotiation with several buyers. I would definitely recommend Payton and Redefined Realty for commercial or residential real estate transactions.read moreread lessSussexpjvolkma8/10/2023Jim Engstrand help me sell my home and help close for my Condominium. Help in other ways, Let me also use a trailer for moving my items. Help me in may ways.read moreread lessSussexLorna Ksioszk8/02/2023Jim Engstrand was very helpful in selling my home. I would recommend him to all my friends and family members in a heart beat to any one.read moreread lessSussexLorna Ksioszk8/02/2023