Real Estate For Winnerstm

When Buyers Bid...Sellers WinTM

Meet our agents
Hero Image 2 (1)
aboutimg

Discover the mls+auction 2.99% hybrid advantage

Redefined Realty and Auction is much more than just a typical real estate company. Most every brokerage offers a "traditional" MLS plan...so do we! But, at Redefined Realty and Auction we enhance that traditional plan by adding all the advantages of an Auction. Think of it this way:

MLS is for Marketing - Auction is for Price

1) Maximize your exposure to Buyers via MLS - this is what all the well-respected brokerages do.

2) Maximize your sales price with the Auction via Bidding Wars. Buyers can't help but raise their bid when it's only a $1,000 more to win - this is what we add to enhance your MLS Listing.

3) Buyers love the Total Price Transparency.  They never lose out on a house because they don't know what they have to do to win.

4) Control the Contingencies...if you want.  Each Auction can dictate to the Buyers which contingencies are acceptable within the bidding process.

5) Buyer Agents love it.  Finally there's a system that allows them to give good advice to their Buyer. They know what they need to do to win at Auction.  It's "Bidding Wars" vs "Guessing Wars"

6) All of our Auctions are run as an "Auction with Reserve". This means that you never have to accept any bid at all. In fact, you can accept any bid you want whether it's the high bid or perhaps some other bid with  better financing or less contingencies. You are in total control.

We’re proud to be the only Auction company in Wisconsin that does strictly real estate auctions. Your property goes into the same local and statewide MLS system the same way that other brokerages use that system. The marketing is amazingly similar across the board. 

One more perk -  many of our Listings get promoted on our Saturday radio show from 9am-10am on NewsTalk 1130 WISN.

Check out our 560+ 5-Star Google Reviews, tune in to our Saturday morning radio show, then call and talk to any of our Agents. Our goal is to impress you, provide you with helpful information, and provide you with the best real estate experience that you’ve ever had. Oh yeah, and get you the most money in the process!

Real Estate For Winnerstm

Find An Agent
Request Market Analysis
Get More Information

Client success stories

Nothing makes us happier than seeing our client's fully realize their real estate goals.

View More Testimonials
"I couldn’t be more pleased about the recent sale of my home, which closed in three weeks. Choosing Redefined Realty and Auction was the best choice I could have made. My real estate agent is Payton Doughman. To say that she went above and beyond what
"Jim with Redefined was definitely hands down the most helpful and knowledgeable to this Wisconsin newbie. We went from condo to single family to find the right one for me. Highly recommended positive attitude and thorough approach."
"Russ R. Had a pleasure working with Dawn Kronforst to sell a property for relatives. We were so happy with her work to make the sale and accepted offer in 48 hrs. Dawn knows her stuff.... Prompt communication, anticipation of potential issues and
"Jim Engstrand was incredibly helpful, quick, professional and reliable in selling our property - could not recommend working with Jim enough. Thank you Jim!"
"Very professional- great experience. Thanks Jim!"
"Dawn Kronforst did an amazing job helping us navigate a challenging market for sellers. She told us the market would likely pick up after Labor Day, and she was right because that's exactly when we sold our home! Dawn always responded quickly when we
"We were very pleased with our selling experience with Ashley Masters and Redefined Realty. She wrote a detailed description of the property which showcased its strengths. The photos were beautiful. The addition of the auction helped us get the best p
"Dawn Kronforst did a great job for us. Very knowledgeable and great on the follow up and service."