Real Estate For Winnerstm

When Buyers Bid...Sellers WinTM

Meet our agents
Hero Image 2 (1)
aboutimg

Discover the mls+auction 2.99% hybrid advantage

Redefined Realty and Auction is much more than just a typical real estate company. Most every brokerage offers a "traditional" MLS plan...so do we! But, at Redefined Realty and Auction we enhance that traditional plan by adding all the advantages of an Auction. Think of it this way:

MLS is for Marketing - Auction is for Price

1) Maximize your exposure to Buyers via MLS - this is what all the well-respected brokerages do.

2) Maximize your sales price with the Auction via Bidding Wars. Buyers can't help but raise their bid when it's only a $1,000 more to win - this is what we add to enhance your MLS Listing.

3) Buyers love the Total Price Transparency.  They never lose out on a house because they don't know what they have to do to win.

4) Control the Contingencies...if you want.  Each Auction can dictate to the Buyers which contingencies are acceptable within the bidding process.

5) Buyer Agents love it.  Finally there's a system that allows them to give good advice to their Buyer. They know what they need to do to win at Auction.  It's "Bidding Wars" vs "Guessing Wars"

6) All of our Auctions are run as an "Auction with Reserve". This means that you never have to accept any bid at all. In fact, you can accept any bid you want whether it's the high bid or perhaps some other bid with  better financing or less contingencies. You are in total control.

We’re proud to be the only Auction company in Wisconsin that does strictly real estate auctions. Your property goes into the same local and statewide MLS system the same way that other brokerages use that system. The marketing is amazingly similar across the board. 

One more perk -  many of our Listings get promoted on our Saturday radio show from 9am-10am on NewsTalk 1130 WISN.

Check out our 560+ 5-Star Google Reviews, tune in to our Saturday morning radio show, then call and talk to any of our Agents. Our goal is to impress you, provide you with helpful information, and provide you with the best real estate experience that you’ve ever had. Oh yeah, and get you the most money in the process!

Real Estate For Winnerstm

Find An Agent
Request Market Analysis
Get More Information

Client success stories

Nothing makes us happier than seeing our client's fully realize their real estate goals.

View More Testimonials
"Dawn Kronforst was a great realtor. We plan on working with her again in the future. Thank you so much for your help!"
"Dawn Kronforst was our realtor for our first time buying our home. She was patient and helped us through every step of the process. We really appreciated her explaining each step and our transaction went very smoothly. Thank you Dawn! Lolita and Bria
"I recently worked with Jim Engstrand to sell a lake property on Lake Lucerne in Crandon, WI and it was an absolutely fantastic experience! HIs communication and negotiating skills helped to sell the property.. Jim went above and beyond to ensure ev
"Ashley Masters was great to work with. It took us a few years to find the perfect home and she was patient with us. We would recommend her."
"I am a mortgage lender and I worked with Jim Engstrand and two first time homebuyers to help them get into their first home in New Berlin. Jim was prompt, professional, and worked tirelessly to make a competitive offer during a holiday weekend that u
"Jim Engstrand, was an outstanding realtor! He truly went above and beyond with helping us buy our home. Jim made a very difficult process a breeze. Again thank you Jim!"
"Dawn Kronforst was amazing helping us find our first home! Always available to answer questions and always got us booked for tours as fast as she could. Thank you!"
"Dawn Kronforst was a great agent for the sale of my property. She always kept me up to date on what was occurring during the sale process. Things didn't go easy at times and she would explain to me how it worked. I appreciate her patience with me a