Real Estate For Winnerstm

Buyers Win. Sellers Win. Do you want to win too?

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Discover the mls/auction hybrid advantage

Redefined Realty and Auction is much more than just a typical real estate company. Most every brokerage offers a "traditional" MLS plan...so do we! But, at Redefined Realty and Auction we enhance that traditional plan by adding all the advantages of an Auction.

1) Maximize your sales price with Bidding Wars. Buyers can't help but raise their bid when it's only a $1,000 more to win;

2) Buyers love the Total Price Transparency.  They never lose out on a house because they don't know what they have to do to win. 

3) Control the Contingencies if you want.  Each Auction can dictate to the Buyers which contingencies are acceptable within the bidding process.

4) Real Estate Agents love it. They can write a commission into the offer to purchase. But you get to decide if you want to pay it, negotiate it, or eliminate it altogether. What you do depends on the leverage you have at the time.

5) All of our Auctions are run as an "Auction with Reserve". This means that you never have to accept any bid at all. In fact, you can accept any bid you want whether it's the high bid or perhaps some other bid with  better financing or less contingencies. It's all in your hands.

We’re proud to be the only Auction company in Wisconsin that does strictly real estate auctions. Your property goes into the local and statewide MLS system the same way that most other brokerages use that system.

Your Property will be in the same MLS system that all the Brokerages use. The marketing is amazingly similar across the board. However, many of our Listings get promoted on our Saturday radio show from 9am-10am on NewsTalk 1130 WISN.

Check out our 500+ 5-Star Google Reviews, tune in to our Saturday morning radio show, then call and talk to any of our Agents. Our goal is to impress you, provide you with helpful information, and provide you with the best real estate experience that you’ve ever had.

Real Estate For Winnerstm

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Client success stories

Nothing makes us happier than seeing our client's fully realize their real estate goals.

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"Ashley Masters helped us sell my father‘s home to my sister and helped my sister purchase it and sell her home that she was currently in . Ashley Masters is very knowledgeable about contractors and helping to fix things. It was a very smooth process
"Ashley was great to work with. She helped me to find the perfect place! She is very responsive and easy to work with. Thank you for helping me find my condo!!!"
"Ashley Masters is a fantastic real estate agent. Her knowledge and expertise was amazing as proven by the success of selling our home even with some complexities along the way. She was very understanding and supportive of our personal situation and a
"Realtor: Jim Engstrand. He was always available and responsive to our questions. He was also resourceful and was able to recommend companies providing many services. He listened to us, and what we wanted. He put our needs first."
"Craig was awesome! He helped us through the whole process!"
"I could not have ask for a better experience with redefined reality, while working with Dawn Kronforst. While working with her I always felt I was in good hands and was truly working with someone that had my best interest in mind. I originally reache
"Working with Dawn was a great experience. She is knowledgeable, honest, and has a great personality. She was there with us during the whole process of selling our home. She answered any questions we had in a timely manner. Would highly recomme
"This was the second time working with Dawn Kronforst.She helped us sell my Sisters home who passed away unexpectedly a few years ago and now our childhood home which was so very emotional.She did a Phenomenal Job , always answered my questions quickl