Real Estate For Winnerstm

When Buyers Bid...Sellers WinTM

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Discover the mls+auction 2.99% hybrid advantage

Redefined Realty and Auction is much more than just a typical real estate company. Most every brokerage offers a "traditional" MLS plan...so do we! But, at Redefined Realty and Auction we enhance that traditional plan by adding all the advantages of an Auction. Think of it this way:

MLS is for Marketing - Auction is for Price

1) Maximize your exposure to Buyers via MLS - this is what all the well-respected brokerages do.

2) Maximize your sales price with the Auction via Bidding Wars. Buyers can't help but raise their bid when it's only a $1,000 more to win - this is what we add to enhance your MLS Listing.

3) Buyers love the Total Price Transparency.  They never lose out on a house because they don't know what they have to do to win.

4) Control the Contingencies...if you want.  Each Auction can dictate to the Buyers which contingencies are acceptable within the bidding process.

5) Buyer Agents love it.  Finally there's a system that allows them to give good advice to their Buyer. They know what they need to do to win at Auction.  It's "Bidding Wars" vs "Guessing Wars"

6) All of our Auctions are run as an "Auction with Reserve". This means that you never have to accept any bid at all. In fact, you can accept any bid you want whether it's the high bid or perhaps some other bid with  better financing or less contingencies. You are in total control.

We’re proud to be the only Auction company in Wisconsin that does strictly real estate auctions. Your property goes into the same local and statewide MLS system the same way that other brokerages use that system. The marketing is amazingly similar across the board. 

One more perk -  many of our Listings get promoted on our Saturday radio show from 9am-10am on NewsTalk 1130 WISN.

Check out our 560+ 5-Star Google Reviews, tune in to our Saturday morning radio show, then call and talk to any of our Agents. Our goal is to impress you, provide you with helpful information, and provide you with the best real estate experience that you’ve ever had. Oh yeah, and get you the most money in the process!

Real Estate For Winnerstm

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Client success stories

Nothing makes us happier than seeing our client's fully realize their real estate goals.

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"We were blessed to have been matched with Jim Engstrand who helped us navigate through a very difficult home purchase as we transitioned our life with a long distance move from Indiana to Wisconsin. Jim was kind and warm throughout the whole process
"Highly recommend Jim Engstrand. He sold my sister-in laws property within 24 hours. Honest and reliable, made every step of the process easy and not stressful."
"Redefined Realty did a great job selling our house and finding us our forever home. Jim Engstrand is phenomenal. He answers questions around the clock, regardless of weekday or night, and fights for getting you the best deal. If you are looking for a
"My husband and I walked into Redefined Realty seeking information about selling our home and we were pleased with the professional manner in which we were treated. Jim Engstrand came to our home, took his time answering our questions, and attended t
"Dawn Kronforst was a great realtor. We plan on working with her again in the future. Thank you so much for your help!"
"Dawn Kronforst was our realtor for our first time buying our home. She was patient and helped us through every step of the process. We really appreciated her explaining each step and our transaction went very smoothly. Thank you Dawn! Lolita and Bria
"I recently worked with Jim Engstrand to sell a lake property on Lake Lucerne in Crandon, WI and it was an absolutely fantastic experience! HIs communication and negotiating skills helped to sell the property.. Jim went above and beyond to ensure ev
"Ashley Masters was great to work with. It took us a few years to find the perfect home and she was patient with us. We would recommend her."