Payton Doughman

Payton Kronforst - Realtor

Take a moment, and think about your definition of an excellent Real Estate Agent. While I can assume that parts of your definition would vary from mine and others, I’m guessing we can all agree on a few, instrumental details. A few that come to mind are high levels of communication, a positive support system, and great amounts of trust and loyalty.
This is precisely why I decided real estate would be the most fulfilling and engaging career for me. I knew I could combine all my experiences and professional qualities I appreciate into one career. After completing my Bachelor’s Degree in Communication from the University of Wisconsin-Green Bay in just three years, working with Harley-Davidson Motor Company and then going on to work for non-profits, I not only have a unique set of skills that will allow me to provide those great traits of a Real Estate Agent, but I will bring my driven and dedicated personality to your home transaction.
I also understand that buying or selling a home is one of the biggest decisions you can make, which is why I strive to create an open and honest relationship with you. Having bought & sold multiple properties myself, I have the personal experience to further relate to your transition.
If you’re a frequent listener of Newstalk 1130 WISN, you may have heard my Father, Paul Kronforst, host the Redefined Realty Show on Saturday mornings. Tune in to learn more about the current market, & you may even hear me from time to time!
As a member of Team Schmitz, I look forward to getting to know you and being a part of your experience with Redefined Realty Advisors!

  • Has the experience to provide practical advice, yet the full-time availability to create custom & top-notch service
  • Strives to provide accurate recommendations – Average “Days on Market” for 2021 Listings = Only 11 days!
  • Prefers to take a listening, versus sales approach – Takes your opinion into account to ensure a comfortable experience
  • Backed by “Team Schmitz”, comprised of top-producing agents & an accomplished Broker, to guarantee a well-rounded approach & constant service

Thorough, expedient and professional…

Payton was a pleasure to work with in the sale of my land. She was thorough, expedient, professional and always kept me in the loop in a timely manner during the entire land sale process through closing which was exceedingly important because I reside in another state. I previously engaged Payton to sell a home and was impressed with her diligence and professionalism so had high expectations of her in the subsequent land sale. I was not disappointed. By far, the best realtor that I have ever had the pleasure of being associated with and I’d use her again in a heartbeat.

100% recommend her…

As a first time home buyer my agent Payton Doughman made everything go smoothly. She made herself available and was happy to help out. 100% recommend her!

Amazing real estate agent…

Payton Doughman was an amazing real estate agent! As first time home buyers, we had a lot of questions and she was able to explain everything and helped us understand the process. She was very accommodating with our schedules and did showing in the late evenings and weekends. Highly recommend her!

Highly recommend…

We are grateful to have chosen Payton Doughman as our realtor. Payton’s prompt responses to our many calls and emails were truly appreciated. Payton came highly recommended to us and I definitely would recommend her to anyone looking to sell or purchase as she has the expertise, diligence and determination to make it work for everyone. Payton – your professional guidance put a smile on everyone’s face during closing for which we are sincerely thankful

Professional, patient and knowledgeable…

Payton helped us out for a long time with our house! She showed us so many and helped with plenty of offers. During this difficult timing in the market, she always encouraged us and helped to make sure we were staying within our goals for our house. She also has been helpful answering our questions even after closing!

Her advice was spot on…

Thank you, Payton and Redefined Realty for a truly great selling experience. Payton was sensitive to our needs and concerns. She guided us through the selling process, with knowledge and professionalism. Her advice was spot on. We had 3 showings in 2 days and sold our home the first week. We would highly recommend Redefined Realty and our agent, Payton. We always felt like we were important to her, even though we were selling a modest house. We would recommend Redefined for your home sale or purchase …you will not be disappointed.

Thorough, expedient, profeesional…

Payton was a pleasure to work with in the sale of my home. She was thorough, expedient, professional and always kept me in the loop during the entire home sale process. Her market analysis proved to significantly better reflecting current market conditions than those developed by competing agencies contacted.

Definitely recommend Payton…

We appreciated the professional services Payton Doughman provided during the stressful time of selling our family home. She made an overwhelming time in our lives easier to navigate. Payton promptly answered any questions and responded to texts and emails immediately. We would definitely recommend Payton and Redefined Reality to others!

Impeccably responsive…

Payton was an ideal agent throughout our process. She was impeccably responsive, provided candid feedback, and demonstrated keen insight into the nuances of the area’s market. If you have a chance to work with Payton on your home sale or purchase, you won’t be disappointed.

Very impressed…

I worked with Payton Doughman and I was very impressed with how well everything and I mean everything went , she was easy to get a hold of and answered very question I had and all of her suggestions were spot on, thank you Payton it was actually fun!!

Highly recommend…

Payton was a joy to work with – an excellent communicator with a thorough understanding of the market and selling process, wonderful and timely responses, and mindful of the buyer’s perspective, too. Highly recommend Payton and the team at Redefined Realty to anyone buying or selling!

Great with communication…

This was my 2nd time working with Payton and again she made the process very smooth for me. She is great with communication and information just very helpful over all made sure I was always taken care of! I will definitely use her again and recommend her to anyone I know looking to buy or sell.

Perfect realtor…

Payton was the perfect realtor to guide me through the purchase of my first house. She thoroughly explained every step of the process, gave solid advice, and showed great patience with me throughout months of looking for the right place.

Very professional and articulate…

Payton Doughman was our agent. From the beginning of meeting with us to discuss the sale of our home, listing of home, and closing Payton was very professional and articulate. Communication was great, never missing a single step of the entire process, with attention to detail. The entire Redefined Team was great to work with. We loved working with Payton and would recommend her to sell or buy.

Helped me understand the process of selling…

Working with Payton was great, she made things go so smooth for me. She was always available when I needed her and helped me understand the process of selling a home. I will definitely use her again in the future.

Payton did a fantastic job…

Payton did a fantastic job for us in selling our home. Living in northeastern Wisconsin we were a little further away for Payton to travel but she always was there to take care of our needs. She gave great recommendations on the price point of our home and when to list. She was very interested in our input and let us make the final decision on these matters. Also there was never any pressure put on us at any time and she was very patient with us when we wanted to change the timing of things. The pictures she took of our home were gorgeous and as a result we were set with many showings. Payton walked us through the entire process and the closing went very smoothly. I would recommend Payton and Redefined Realty to anyone selling their home.

Made the whole process simple and stress free…

We were ready to sell our home in the Kansasville area and co-worker suggested we contact Redefined Realty because they had just helped him sell his rental home in Milwaukee. He was very impressed with his Listing Agent, Payton Doughman, and the notification system they use for showings. Payton was also our Listing Agent on a very quick sale. She made the whole process very simple and stress free. I have and will recommend Redefined Realty to any one selling a property!

Professional, Communicative, and very flexible…

My fiancé and I had an amazing experience working with Payton on buying our first home. She was professional, communicative, and very flexible when it came to a showing of a home. She answered all of our questions and made our home buying process as simple as possible. We highly recommend working with Payton. Thanks again!!

Terrific, highly recommend her…

Payton was terrific. She assisted an elderly friend of mine with the sale of her Wauwatosa home. Payton was kind and compassionate and took the time to explain the process. She was quick to answer texts I sent her with follow up questions. I highly recommend her and wouldn’t hesitate to use her again.

Open with communication…

Payton was wonderful to work with. She was open with communication and answered all of our questions very quickly. It was our first time selling a home and it was such a smooth process. We couldn’t be happier! Thank you!

Highly recommend…

Payton Doughman and the Redefined Realty team did a wonderful job for us. Payton returned calls and or email in a very timely manner. Was able to answer all of our questions with professionalism and courtesy. We would highly recommend Payton and the entire Redefined Realty team. Her professionalism made selling our home of over 30 years a much easier experience.

Professional, Personable…

As a first-time seller I was hesitant about the entire process. My agent, Payton, was awesome to work with. She answered the many questions I had and addressed all my concerns. She was pleasant, professional and very personable as well. She made this a great experience. Thank you Payton.

Payton is a 5 Star realtor…

We are both loyal listeners to WISN 1130 Radio. The advertising and Saturdays show prompted us to give you a try. We are so happy to have Payton Doughman as our agent. She was so knowledgeable on the market and presented the property very nice. Being 100 miles away we were always informed about the Sale. Payton is a 5 Star realtor and has a Great future ahead of her. Thank you so much for all you did for us.

Extremely responsive…

Payton did an excellent job of selling our home, THANK YOU! She was patient with us, explained everything in detail, responding quickly to our questions and handled all the paperwork quickly, efficiently, and correctly. She is extremely responsive and clear with expectations with us ‘boomers’! We had a great experience and would recommend Payton to anyone looking to buy or sell their home, she treats them with respect. Thanks again Payton! And, using the Redefined Realty trailer was great-easy to access and use, hassle free! Thanks for everything!

Sold two homes in two days…

We have now sold two homes in less than 2 years with Redefined Realty. Payton Doughman sold both our homes in less than two days for each home. Payton really understood our needs and made great recommendations on how to stage the house. The process was seamless and Payton is such a wonderful agent. Payton even told us about Redefined Realty’s ability to let buyers or sellers use one of their trailer’s for moving. We were able to use it for 2-3 days for three weekends. This saved us a tremendous amount of money and stress. Thank you Bob Tarantino for this added bonus for listing with Redefined. We will continue to sing the praises of Payton and Redefined Realty to family and friends.

Above and beyond our expectations…

Thank you Payton Doughman of Redefined Realty for an excellent job on selling our mother’s home. Payton was extremely knowledgeable and went above and beyond our expectations. She responded to all of our inquiries in a very timely manner. We appreciate how thoroughly she handled every aspect of the sale. On top of her professionalism, she was extremely pleasant to work with. I would not hesitate in recommending her to anyone looking for an agent.

Extremely responsive…

Payton Doughman did an excellent job selling our property. She is organized, extremely responsive, and highly professional.

Knowledgeable, timely…

Kudos to Payton Kronforst and Redefined Realty! Payton was knowledgeable, timely and more than helpful with the sale of our property. She kept us informed and made herself available day or night to answer any questions or concerns we had. She performed above and beyond our expectations. We would highly recommend Payton at Redefined Realty.

sold my house in a day…

Payton was amazing. As a single person buying and selling a home during the current public health crisis I was overwhelmed to say the least. Payton and the rest of the Team I worked with couldn’t have made it any easier for me. I sold my house in a day and got more than I ever anticipated. I highly recommend!

Very patient, attentive…

Payton Kronforst was very patient and attentive, from the start to the finish. Answered all emails and texts 7 days a week. I will use Redefined when I sell my personal house and buy a new one.

a key asset and blessing…

Payton was helpful from the beginning, and assisted us in every way to sell our old house and purchase a new one. Payton was a key asset and blessing, helping us move to the house of our dreams. In addition, she got us over our asking price on the old house. I could not have had a smoother and easier transition to my family’s new life. I greatly appreciate Payton as a respectable individual along with her impeccable work. I highly recommend her!

Felt at ease…

Please do not hesitate to hire Redefined Realty Advisors and Payton Kronforst. From doing the market analysis to finally closing on the house was done professionally. For such a high stress event, I felt at ease knowing she took care of what needed to be done.

Went above and beyond…

It was a pleasure working with Payton. We contacted her a couple of months before putting our house on the market. Before we listed our house with her she met with us and answered our questions. Throughout the entire process of selling our house Payton provided good advice and responded to our questions and concerns quickly. In addition she went above and beyond what I expected. On several occasions we were out of town and she took care of items for us (including taking in our curbside trash and recycle bins). Without hesitation I can recommend Payton for your real estate needs.

Full service without high price…

Listed and sold my home in West Allis. Payton had a great listing with multiple photos on MLS and Zillow. Payton navigated several unusual issues with the inspection and appraisal. The interest in the property was high and we never felt pressure to drop the listing price. The discount agent fee was a no-brainer. We got the full service without the high price. Also liked the Zillow updates on the views and saves.

A pleasure to work with…

You could pay a 6% fee somewhere else, but why would you do that? With Redefined, our house had two offers over-asking within the first 30 hours of the initial listing. How would a 6% Realtor be better than that? On top of it all, Redefined did a nice job from start-to-finish and our Listing Agent (Payton Kronforst) was a pleasure to work with. Thanks to Payton and the Redefined Team!

A hassle-free experience…

My husband and I were very pleased with the quality of the service we received from Payton selling a property in Whitefish Bay. She was very responsive to all our questions and she made the whole process a hassle-free experience for us. We won’t hesitate to contact Payton for future home sale or purchase. Thanks for your hard work in making the whole process an easy one for us!

Very responsive…

Payton did a tremendous job for us. She was very responsive and did several extra items that we really appreciated such as taking care of our recycling and bringing by documents for us. Payton made working with Redefined Realty an excellent experience.

Made it seamless…

We decided to sell our second home in July. We contacted Redefined Realty because we met and were very impressed with Payton Kronforst at one of the home shows at State Fair Park in February. She remembered that we had two homes and were thinking of selling one of the homes. Payton came over and toured our house, took pictures and walked us through the home selling process, Within a day we had three great offers, accepted one of them and set up closing for within a month. The process was seamless and Payton is such a wonderful agent. She knew right away that we had not sold a home in years and made the whole process easy without making us feel overwhelmed. We will contact Redefined Realty and Payton when we are ready to sell our primary home in a couple of years.

Outstanding job…

Payton Kronforst was very professional when selling our dads house. She did an outstanding job with the listing photography and did a great job keeping us posted as things moved along. I will be recommending Payton and Redefined Realty to others. You get full service at a lower cost!

Attentive, patient…

Our first time selling a home and we couldn’t of been happier. Payton was attentive, patient and knowledgeable. We are thankful for her and the team for making this a pain free and fast experience.

Worked with Payton on several homes…

We have worked with Payton on several homes over the last year. It all started when she helped us with a market analysis and input on where to make improvements on our property. The actual selling process went very smoothly. The actual listing was professionally done and lead to very quick activity during a difficult winter.

An agent for all ages…

Payton is also assisting our son on buying his home! She is on top of her game. Very approachable, professional, and friendly. She made this transition for us less stressful. She’s an agent for all ages!

House sold for more…

Payton, made it all happen very quickly and our house sold for more than we asked the very first night that we had showings. We had 6 offers to be exact. It was a great experience and we are very grateful to Payton and the team.

Professional, patient and knowledgeable…

Jerry, Justin and I wanted to thank Payton and Redefined Realty for working with us to find the perfect home for our son in Milwaukee. We really appreciated her patience, flexibility and market knowledge in our home search. Living in the Madison area we were really in need of a realtor that could provide information to us on the Milwaukee area to help us make the very best decision on home location. We also greatly appreciated her ability to send us properties for sale in the targeted area we were looking. I would definitely recommend Payton at Redefined Realty as a professional, patient and knowledgeable Realtor that can really help find the right property.

Agent License # 85595-94  Office License #937256-91