years in business


number of sold homes


billion sold real estate

since 2006

About Us

About Us - 3.99 commission

3.99% commission plan

Redefined Realty Advisors, LLC (Redefined Realty) is not your typical big box store 6% broker. Nor are we your low service flat fee broker. Our discount commission real estate tradition dates back to August of 2000 when Wisconsin’s first few discount brokerages were just opening their doors. We’re headquartered in Delafield, Wisconsin – right in the heart of “Lake Country”. Our service area includes all of Wisconsin short of a few of our northern most counties.
Our Philosophy Is Simple…It shouldn’t cost 6% to sell your home. Industries must adapt and change with the internet. Real estate is no different. It used to be expensive and time consuming to market a property. Open houses, print ads, and the old black MLS book – even the real estate agents were mostly in the dark. Now your Open House is live 24/7 on hundreds of websites. Print ads are no longer for the masses. And being a full time Realtor isn’t just a Title – it’s a career! Our Flat Fee, discounted commission business model is the best of all worlds. Check out our commission plans and see how much money you can save!

Talk About A Game Changer…The MLS (Multiple Listing Service) is the key to marketing your property. About 99% of everything you can do revolves around the MLS and all the other websites that your property is on. At Redefined Realty, we have partnered with Realtor.com, Zillow, Trulia and all the other well respected local MLS Realtor sites to display your property. And don’t forget about our site – RedefinedRealty.com. We think we have the best search page of all! But it’s more than just being on all those websites – your listing needs to be created with quality photos, a great description, and accurate information – and that is accomplished with a great agent.

The Final Word…Thanks for taking the time to read our story. We hope that we have the opportunity to meet you soon. Don’t forget to listen to our radio show Saturday’s between 9am-10am and don’t hesitate to call or email us any time. Your questions, comments, and referrals are always welcome! As always, thanks for the opportunity!

The Redefined Realty Show


In 2006 we began our weekly radio show on WISN – now the longest running real estate show in Wisconsin. Every Saturday from 9am-10am on News/Talk 1130 WISN, the Team at Redefined Realty brings you their experience, insights, and the most up to date market trends. Join us LIVE on the air or on iHeart Radio each week as we talk to trusted local home builders, banks/lenders, home inspectors, foundation experts, home warranty companies, appraisers, and many more. Call in and ask our guests questions about any topic that interests you. Thousands of listeners every week are driven to our website to view our listings because of our radio show

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Meet Our Team

Experienced Agents…Not enough emphasis is put on the value of your agent. While it’s important to pick a strong real estate company with a fair commission plan, the experience, creativity, and passion, of your agent is critical. With extreme, always changing market conditions, a full time agent with a lot of recent transaction experience is invaluable. Visit our “Agents” page and find the perfect agent for you.

What our Clients Say

More than a 6% realtor…

After trying to sell my home for 4 months with a 6% realtor, I was very impressed that Redefined sold my home and closed in just over 30 days.


Wally was fantastic! I stopped in at the Meijer store in Sussex just before closing. Lots of tears as this was a very emotional process for me. Wally was very patient and kind. It had been 20 years since I was involved in a real estate transaction. I was amazed in all the work Wally did & his availability & guidance throughout the process. The selling of my home using his strategy was truly amazing! The purchasing of my new condo had many bumps in the road none related to Wally. I would highly recommend Wally! Service & support were the best!! The back office support staff was great. Their emails were very helpful.

Excellent job…

Colleen did an excellent job with the market comps. We had a unique property that was hard to compare prices with. Feed back from the showings were saying the pricing was right. Colleen got us an offer 5.5% over asking, we are very pleased! Joel did a great job with our buying process, working with an agent from a different company. Also the use of the trailer was a big help with our move.

Top notch…

My agent, Jason Booth, was top notch at communication and fitting in times for showings that worked for me as a buyer. He also did well at explaining everything I had questions about without making me feel like it was a dumb question. He was also the listing agent for the sale of my property and was great at explaining the multiple offers that came in so that I could clearly make the choice of which one I wanted to go with. I would highly recommend Redefined Realty because they work as a team and I felt that their communication was always timely and professional.

Very happy…

Very happy with your service. Took advantage of the trailer a few times. Thanks

Very responsive…

I was very impressed with Mackenzie’s knowledge of the real estate market and her calming, yet effective, demeanor. My condo had multiple solid offers the first weekend it went on the market and Mackenzie went over each one, providing valuable insights and suggestions to consider. She helped me make the right decisions. She was responsive when I had questions throughout the process. I would definitely recommend Mackenzie to friends/family.

extremely kind and professional…

In March we made the decision to put my mother’s house up for sale. I am a devoted listener to your Saturday morning radio show and after discussing things over with my siblings, we decided to contact Redefined. We met with Bill Schmidt in March, and after a frenzied few weeks of emptying out 50+ years of “stuff,” we put the house up for sale at the beginning of April. Three weeks later the house was sold! My mother, my siblings, and I would all like to thank everyone at Redefined. You all made a difficult situation so much easier to handle. Everyone was extremely kind and professional. Whenever we had a question, someone answered it quickly and efficiently. We closed on mom’s house last week. Thank you again for all of your help, kindness, and professionalism. We are all completely satisfied and would recommend you to anyone who is looking for a realtor. Thank you again.

Highly recommend…

Bill Schmidt was an excellent agent and a huge help through the selling process as I have never sold a home before. Highly recommend him for anyone looking to buy or selling a home.

smooth closing

I just wanted to send a THANK YOU!!! For everything you did to setup and assure a smooth closing, as well as help me throughout the process.
Like for most people, this is a life change and stressful time and mine is no exception. A major downsize and kids all moved on, and your efforts helped make it a comfortable transition.
Thanks Again


I would also like to say how impressed I was with Craig Schmitz. I had met with another very nice realtor who was a West Allis specialist and had planned to sign with that realtor. When I met with Craig, he made me feel confident he would market my property, had my listing up within hours (even though it was a weekend) and had a showing the very next day!

Breath of fresh air…

We recently bought a home through Redefined Realty and were very pleased with both the professionalism and energy expended on our behalf. We had several abortive attempts at home purchases with other ‘disinterested’ realtors prior to Badgerland. Badgerland was a ‘breath of fresh air’ for both of us. I would recommend them to anyone.


Colleen responded quickly to every question, call or email. Even late in the evening when we expected a response the next morning. She was great.

Very pleased…

We were very pleased with how Ashley walked us through the process of selling our home. She made sure we understood everything and answered our texts if we had a question. When she was on vacation we knew how to access Angel and she was able to give us the advice we needed.

Very knowledgeable, professional…

I would recommend Tiffany as a buying/selling agent any day! She is very knowledgeable about houses and shares that well! She is patient, professional, always responds to questions, and seems to enjoy doing her job. What a great buying and selling experience I had working with Tiffany!

The best…

Dan was the best agent I have ever worked with!!

Delight to work with…

Dawn was a delight to work with and we could not be more pleased with our results from choosing her to sell our home. She is a gem!